The Launch of Label

Hermione Bird reviews the launch of Label, our town’s only body positive fashion show.

On Wednesday evening, The Adamson hosted a small and sophisticated cocktail party that marked the launch of Label. Moving away from your average fashion show, Label is an ever-increasing brand that is focused solely on promoting a positive body image.

The event ran from 8pm to midnight, but most of the crowd had left by 10:30pm to attend the simultaneous launch of the DONT WALK Charity Fashion Show at the Vic. Before this small exodus, guests received goody bags filled with chocolate, sweets and leaflets from sponsors.

After the success of their body positive arts festival over the summer, Label’s launch was anticipated to be a good night. It kicked off the year in style, serving up a signature Label cocktail and cupcakes iced with the Label logo. The event was perfectly tailored to a tasteful evening of mingling and learning more about Label’s philosophy. In coordination with the laid back atmosphere, the venue was demurely decorated with black and white balloons littering the floor. Background music also added to the ambience and was written specifically for the event. The piece, written and performed by student Rachel Marie Abreu, played throughout the evening and can be heard in the background of the event’s video

It wasn’t your typical club event as the small venue created a relaxed and welcoming space for anyone interested in chatting with committee members and getting involved. There was also a raffle competition that featured an array of prizes ranging from a Sophie Butler blow dry for 3 people, afternoon tea for 2 at the Balgrove Larder and a shellac manicure and brow wax from Fresh Looks.

Label doesn’t just specialise in fashion shows: Next week they are running auditions for their spin off theatre production, which will be held in November. Label also produces an online magazine that is printed twice a year. Label’s model auditions will be held on Wednesday, 21st September from 5-10pm on the top floor of the Union.



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