Photo: Bpm

Bpm Embraces a New Kind of Sound

Natasha Franks interviews Ahmed Shareefy and Elikem Logan about their music collective.

Guests of any St Andrews event will have heard the sound of Bpm. The Don’t Walk Charity Fashion Show, Rugby 7s, May Ball, and Elaga are amongst the events that have partnered with the music collective, most often seen at the Vic on select Thursday nights. The self-confessed goal of the project is to “provide a platform for young artists and talent.”

DJ Ahmed Shareefy elaborates, “We want to diversify the music culture in St Andrews. You can see already that it’s starting to change the music scene here – everyone is getting new, fresh DJs from outside of St Andrews.”

Photo: Bpm

Bpm’s reach extends across the UK, with previous events being held in London and Birmingham. Elikem Logan refers to the collective as, essentially, a “publishing house” for creative individuals. While their foundation lies in music, Bpm channels a variety of mediums, from fashion to photography. Recently, they announced a partnership with clothing brand Sekai London, and they describe future events as collaborations between various creative groups. Ahmed says, in reference to an upcoming London-based event: “We’ll bring in different acts and have them in one venue, with exhibitions and photography displays all around. It’s a great way for artists to network and meet people who can take them on board for future projects.”

Bpm identified a gap in the St Andrean market. Similar to Wax Collective, they recognised a need for diversity on nights out. “We want to do innovative music nights,” Ahmed adds. “Not just a typical drunk Vic night; something more sophisticated.” Once guests arrive, the collaborative nature of Bpm exposes them to sounds they would not have otherwise experienced. Elikem characterises this method as “bringing together a similar type of energy through these different outlets. People will come into this venue and they’ll hear music they wouldn’t normally listen to at home, and it’s being juxtaposed with music that they like.”

Photo: Bpm

The group aims to create inclusivity through diversity. They welcome aspiring artists, people who would not otherwise have a chance to demonstrate their abilities. “In this industry, it’s hard to show what you’re made of,” Ahmed says. “It’s hard to break through.”

With performances booked at every large event left in the academic year, Bpm will be hard to miss. Both Ahmed and Elikem advise that all interested individuals watch this space for opportunities to become involved.



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