Photo: [source]

A Desire for Authenticity

Mari Mazarguil gives us her opinion of the ever-changing world of fashion.

In recent years the concept of “authenticity” has become a big fixture of our society – especially in fashion. The way I see it, successful fashion companies have been able to exist by selling us products that allow us to assert and reinvent ourselves. For example, companies and their advertising tell us to “buy this blazer and you’ll be perceived as a classy working woman!” or “these chino pants scream summer and they might summon it!” For as long as clothes have existed, they have been able to help us assert our identities, or our desired ways of being perceived by the world. 

However, the evolution of fashion has brought upon more transgressive ways of dressing. We no longer assert our belonging to a group through clothes, but instead use layering of different garments as a way of showing just how diverse our backgrounds are and the different aesthetic clothing legacies we want to carry. This does not mean that this mode of clothing did not exist before, but the globalisation of our world and the increased exchange of cultures and traditions has allowed for the wider adoption and fusion of different styles for each individual. 

This increased individuality in products has brought a renewed desire of “authenticity”, since clothes have become not as much a reflection of who we desire to be and where we want to belong, but of who we are and where we belong. This means that we want the companies that sell our clothes to reflect that authenticity. We want companies to reflect the real world, where wearing high heels hurts and the most attractive are those who live without paying too much attention to the opinions of others. We all aspire, at some point or another, to be the girl with the perfectly smudged lipstick, the messy ponytail and loveable quirks. We want our clothes to be for real people, which is fed into by the era of social media and social media fashion influencers of the likes Leandra Medine, Imani or the Thomsen sisters who are part of a movement slowly bringing into our Instagram feeds fashionable and relatable content.  

Source: Wikimedia

These greater channels for authentic and everyday advances in fashion have of course not gone unnoticed by the fashion and cosmetics industry. There is an increased recognition of the fact that catering to people who do not fit the narrow and extremely dated definitions of the desirable customer can be very highly lucrative. This can for example seen in the wildly successful brand Fenty Beauty that has achieved record sales thanks to Rihanna’s simple philosophy that all women of all colors should be able to have cosmetics matching their skin tone.

Furthermore, we are currently experiencing a boom of new companies that have paired subdued and wearable clothing with small-scale, responsible means of production. We are not only getting interested in unique pieces but also ethical standards. The extreme example of this is Maison Cléo, which only sells a limited number of beautifully crafted pieces every Wednesday, with all clothes sewn by the titular Cléo in France for a business managed with her daughter. United by Blue also taps into the eco-conscious demographics by basing their whole business model on removing a pound of trash from the oceans for every piece sold. We as buyers are getting more educated about the clothes and products we wear and expect more from the products presented to us.  

This is not just a small-scale business trend however, big established houses like Dior or Adidas have started to evolve in the face of changing mentalities. Dior is moving away from its days of extravagance that kept the house afloat in the 2000s under John Galliano towards more sober tones under Maria Grazia Chiuri. Their use of Jennifer Lawrence as the face of the company, an actress known for her “realness” to the extreme, showcases a desire to exhibit women whose personalities transcend their clothes. Adidas partnered with Kanye West to create the iconic Yeezy collection. This highly successful partnership allowed the company to move away from its “strictly sports apparel” image towards one of everyday clothing with the help of a limited-edition collection with a hugely famous celebrity.  

Source: Maison Cleo

However, this move towards “authenticity” has produced some terrible missteps. A prime example of this is the Vetements debacle, with the brand initially being hailed as a trailblazer of the more authentic style in its early years to becoming a parody of itself in recent years. Their clothes have become the source of mockery as astronomically high price points are paired with clothes that can be found for the same quality for not even a twentieth of the price.

One item that has particularly been derided is their “DHL collection” for Spring/Summer 2018 which is, just as it sounds, plain yellow clothes with the DHL logo tacked onto them. The line of “authenticity” is drawn at T-shirts making you look like a delivery driver costing more than 500 pounds, and the public has spoken, as the company’s sales have collapsed. While being more sustainable, limited edition, atypical and reflecting of the nuances of real people can allow some companies to sell their clothes for more and retain a more than comfortable margin of benefit on their clothes, there is a fine line between catering to customers and betraying their trust.

However, the weight of drawing the line of how far we are willing to go for authenticity rests on our shoulders as customers, which is why we need to stay educated on the brands we buy from and the products they sell. Since we want our clothes to reflect who we are, we need to make sure that what we wear tells a story we can stand for.  

Source: Twitter

Comments

comments

144 thoughts on “A Desire for Authenticity

  1. Pretty section of content. I just stumbled upon your
    blog and in accession capital to say that I acquire actually loved account your weblog
    posts. Anyway I’ll be subscribing for your augment and even I achievement you get right of
    entry to constantly rapidly. adreamoftrains best web hosting company

  2. I am curious to learn what blog system you’re dealing with?
    I’m having some minor security issues with my latest
    site and I would love to find some thing safe. Are you experiencing any recommendations?

    Check out my blog LeifVCondren

  3. Pingback: tai game dua ngua
  4. Pingback: log in tangerine
  5. Pingback: 메이저놀이터
  6. Pingback: rolex podróbka
  7. Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these Second Life websites and blogs

  8. Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. sl is literally my second life (pun intended lol). If you want to see more you can see these second life articles and blogs

  9. Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these Second Life authors and blogs

  10. Have you ever heard of second life (sl for short). It is basically a video game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these sl websites and blogs

  11. Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these Second Life articles and blogs

  12. Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these sl authors and blogs

  13. Have you ever heard of second life (sl for short). It is essentially a game where you can do anything you want. SL is literally my second life (pun intended lol). If you want to see more you can see these Second Life articles and blogs

  14. Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you want to see more you can see these Second Life websites and blogs

  15. Have you ever heard of second life (sl for short). It is essentially a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these second life articles and blogs

  16. Have you ever heard of second life (sl for short). It is essentially a video game where you can do anything you want. SL is literally my second life (pun intended lol). If you would like to see more you can see these second life authors and blogs

  17. I do not even know how I ended up here, but I thought this post
    was good. I don’t know who you are but certainly you are going to a famous blogger if
    you aren’t already 😉 Cheers!

  18. I was suggested this blog by my cousin. I am not sure whether this post is written by him
    as nobody else know such detailed about my problem.

    You’re wonderful! Thanks!

  19. Hey There. I found your blog using msn. This is
    an extremely well written article. I’ll make sure to bookmark it and return to read more of your
    useful info. Thanks for the post. I will definitely comeback.

  20. Attractive section of content. I just stumbled upon your website and in accession capital to assert that I acquire actually enjoyed
    account your blog posts. Any way I will be subscribing
    to your augment and even I achievement you access consistently
    fast.

  21. Have you ever heard of second life (sl for short). It is basically a online game where you can do anything you want. sl is literally my second life (pun intended lol). If you would like to see more you can see these sl articles and blogs

  22. Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life authors and blogs

  23. Have you ever heard of second life (sl for short). It is basically a game where you can do anything you want. Second life is literally my second life (pun intended lol). If you would like to see more you can see these second life authors and blogs

  24. Pingback: fresh cvv dumps
  25. I loved as much as you will receive carried out right here. The sketch is attractive, your authored subject matter stylish. nonetheless, you command get got an shakiness over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly very often inside case you shield this hike.

  26. My spouse and I absolutely love your blog and find most of your post’s to be precisely what
    I’m looking for. Would you offer guest writers to write content to suit your needs?
    I wouldn’t mind composing a post or elaborating on most
    of the subjects you write regarding here. Again, awesome
    website!

  27. It’s actually a nice and helpful piece of info.
    I’m glad that you just shared this useful information with us.

    Please keep us up to date like this. Thank you for
    sharing.

  28. Hello there, just became alert to your blog
    through Google, and found that it’s truly informative.
    I am going to watch out for brussels. I will appreciate
    if you continue this in future. A lot of people will be benefited from your writing.
    Cheers!

  29. Heya i’m for the first time here. I came across this
    board and I find It truly useful & it helped me out a lot.
    I hope to give something back and help others like you helped me.

  30. I seriously love your site.. Excellent colors & theme.
    Did you build this web site yourself? Please reply back as I’m looking to create my own personal blog and would love to learn where you got this from or
    just what the theme is called. Thank you!

  31. Simply desire to say your article is as amazing.
    The clearness for your put up is just spectacular and that i can suppose
    you are a professional on this subject. Fine together with your permission let
    me to take hold of your RSS feed to keep updated with
    drawing close post. Thank you a million and please carry on the rewarding work.

  32. When someone writes an paragraph he/she retains the image of a user in his/her mind that how a user can know it.
    Thus that’s why this piece of writing is perfect. Thanks!

  33. Hello! This post couldn’t be written any better! Reading through this post reminds me of my
    old room mate! He always kept talking about this. I will
    forward this write-up to him. Fairly certain he will have a good read.
    Many thanks for sharing!

  34. Hello i am kavin, its my first time to commenting anyplace, when i read
    this article i thought i could also create comment due to this good
    piece of writing.

  35. I loved as much as you’ll receive carried out right here.

    The sketch is attractive, your authored material stylish.
    nonetheless, you command get bought an impatience over that you wish
    be delivering the following. unwell unquestionably come further formerly again since exactly the
    same nearly a lot often inside case you shield this hike.

  36. Heya! I understand this is sort of off-topic but I had to ask.

    Does running a well-established website such as yours take a large amount
    of work? I’m completely new to operating a blog
    but I do write in my diary on a daily basis. I’d like to start
    a blog so I will be able to share my experience and views online.
    Please let me know if you have any ideas or tips for brand new aspiring blog owners.
    Thankyou!

  37. I’m not that much of a online reader to be honest but your blogs
    really nice, keep it up! I’ll go ahead and bookmark your site to
    come back down the road. All the best

  38. It’s really very difficult in this full of activity life to listen news on Television, so I simply use web for
    that reason, and get the newest information.

  39. Hello there! I know this is kind of off topic but I was wondering if you knew where I could get a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having
    problems finding one? Thanks a lot!

  40. Having read this I thought it was very enlightening.
    I appreciate you taking the time and energy to put this content together.
    I once again find myself spending a significant amount of time both reading and leaving comments.

    But so what, it was still worth it!

  41. I’m not sure exactly why but this weblog is loading extremely slow for me.
    Is anyone else having this problem or is it a issue on my end?
    I’ll check back later and see if the problem still exists.

  42. Hi! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to rank
    for some targeted keywords but I’m not seeing very good results.
    If you know of any please share. Many thanks!

  43. Heya i am for the primary time here. I found this board and I to find It really helpful & it helped me out a
    lot. I’m hoping to give something again and
    aid others such as you helped me.

  44. It’s perfect time to make some plans for the future and it is
    time to be happy. I have read this post and if I could
    I want to suggest you some interesting things or advice.
    Perhaps you can write next articles referring to this article.
    I desire to read even more things about it!

  45. We stumbled over here coming from a different web address and
    thought I might as well check things out. I like
    what I see so i am just following you. Look forward to exploring your web page again.

  46. excellent publish, very informative. I ponder why
    the other experts of this sector don’t understand this.
    You must proceed your writing. I am confident, you have a huge readers’
    base already!

  47. It’s really a cool and useful piece of information. I’m satisfied that you just
    shared this useful information with us. Please keep us informed like this.
    Thank you for sharing.

  48. I feel this is one of the so much vital information for me.
    And i am satisfied reading your article. But should remark on some general issues, The web
    site style is wonderful, the articles is in reality great :
    D. Good process, cheers

  49. I’m really enjoying the design and layout of your website.

    It’s a very easy on the eyes which makes it
    much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme?

    Great work!

  50. Thanks for one’s marvelous posting! I seriously enjoyed reading it,
    you are a great author.I will make certain to bookmark your blog and will eventually come
    back later in life. I want to encourage you continue your great posts, have a nice holiday weekend!

  51. Just desire to say your article is as amazing. The clearness in your post is simply cool and i can assume you’re an expert on this subject.
    Well with your permission allow me to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please keep up the rewarding work.

  52. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your
    point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be giving us something informative to read?

  53. Hi! I know this is kind of off topic but I was wondering
    which blog platform are you using for this website? I’m getting sick and tired of WordPress because I’ve had problems with hackers
    and I’m looking at alternatives for another platform.

    I would be fantastic if you could point me
    in the direction of a good platform.

  54. Hello, i think that i saw you visited my site thus i got here
    to return the prefer?.I’m trying to to find issues to improve my website!I suppose its ok to make use of some of your ideas!!

  55. Hi there i am kavin, its my first time to commenting anyplace, when i read this piece of writing i thought
    i could also create comment due to this good piece of writing.

  56. Hi there! This article could not be written any better! Looking at this post reminds me of my
    previous roommate! He always kept preaching about this. I will
    forward this article to him. Fairly certain he’s going to have a very good read.

    Thank you for sharing!

  57. naturally like your web site however you need to check the spelling on quite a
    few of your posts. Several of them are rife with spelling issues and I in finding
    it very troublesome to inform the truth however I’ll surely come again again.

  58. I was curious if you ever considered changing the structure
    of your site? Its very well written; I love what youve
    got to say. But maybe you could a little more in the way of content so people could connect with
    it better. Youve got an awful lot of text for only having one or 2 images.
    Maybe you could space it out better?

  59. It is perfect time to make a few plans for the longer term and it’s time to be happy. I have learn this post and if I may I want to counsel you few interesting issues or advice. Maybe you could write subsequent articles referring to this article. I wish to learn more issues approximately it!|

  60. I’m not that much of a online reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your site to come back in the future. All the best|

  61. Excellent goods from you, man. I’ve understand your stuff previous to and you’re just too great. I really like what you’ve acquired here, certainly like what you’re saying and the way in which you say it. You make it entertaining and you still care for to keep it smart. I can’t wait to read far more from you. This is actually a terrific site.|

  62. Pretty nice post. I just stumbled upon your weblog and wished to mention that I have really enjoyed browsing your blog posts. After all I will be subscribing for your feed and I hope you write once more very soon!|

Leave a Reply

Your email address will not be published. Required fields are marked *

The Stand