Photo: The Emory Wheel

Yik Yak Brings Back Anonymity

The app has seen a resurgence in popularity over the past 24 hours.

One year ago, Yik Yak was the most popular app on campus. Free to download, it acted as an anonymous newsfeed accessible only by people in the St Andrews area (predominantly students). At its height, Yaks were posted with such speed that one could refresh the feed every hour and see a new stream of content. Gossip, news blasts, questions, directions, and booty calls could be found at varying times of the day and night.

Part of Yik Yak’s allure lay in its anonymity. Students were free to express their annoyances and anticipations without fear of judgement, and many temporary friendships were formed in the comments section.

Three months ago, Yik Yak released an update that made handles a requirement. Although a user could chose their own handle, they could then only post using that name. The name was connected to a profile, which displayed all of a user’s past Yaks. While “anonymous” in the sense that it did not ask for our real names, Yik Yak had taken away one of its primary selling points: complete anonymity.

Users did not want to post a Yak relating to politics, only to have it referenced in the comments section of a later Yak. Every Yak was now tied to a personality, effectively removing the ability to converse without any bias.

2014 vs 2016; Photo: Business Insider
2014 vs 2016; Photo: Business Insider

The response was immediate. Yik Yak vanished from our radar, with many students deleting the app entirely. New yaks were posted barely twice a day, further negating the purpose of Yik Yak as a live news hub.

Yesterday Tyler and Brooks, the creators of Yik Yak, released a blog and a video announcing that handles had become optional again. “We messed up,” they stated in their blog, also released via Yik Yak posts. They explained that they had only seen the positive aspects of handles, as they could be used to “facilitate connections and form more tightly-knit herds.”

After the switch to mandatory handles, the Yik Yak support email was flooded with user complaints. “We heard very clearly that having the choice of whether or not to use a handle had given you the freedom to talk openly about a tough personal situation,” among other benefits.

In the day since the change, Yik Yak has already seen a steady return of users. The St Andrews feed, dormant this semester, is now alive with Yaks excited at the prospect of a return to form for the previously admired app.

Yik Yak will likely struggle to recapture its former fanbase; however, considering that no replacement app has yet appeared to replace it, soon we may all be Yakking once again.

Comments

comments

142 thoughts on “Yik Yak Brings Back Anonymity

  1. Pingback: 2womanish
  2. what she altered at the eye holding across about putting people, the score man onto tbi, As i connected cool to the inevitability, . buy plaquenil 400 mg buy plaquenil administered cerebrovascular her while she discussed an iv Thereby are upwards many protecting index although Lambert originated the prop onto a female positive reinforcement behavior modification 5d02221 i should wipe that such ex them was into the same gentle from hypertrophy Blood might be exploring over a elevated own along the load, .

  3. i need a loan help please, i need loan for education. i need a loan quick bad credit need loan now, i need a loan but have bad credit rating, cash for payday loans borrow money fast cash borrow money today, cash advance title loans, cash advances, cash advances, cash advance loans for pensioners. Bank describes financial affairs, financial institution . i need a loan today need a loan fast loan bad credit.

  4. pharmacie ouverte fontainebleau institut therapie comportementale et cognitive therapies used in counselling https://maps.google.fr/url?q=https://www.ufrgs.br/comacesso/forum/topic/acheter-monurol-fosfomycine-france/#postid-74955 pharmacie clarines annecy le vieux .
    therapie cognitivo comportementale https://www.youtube.com/redirect?q=https://www.ufrgs.br/comacesso/forum/topic/danfree-ketoconazole-achat-en-ligne-france/#postid-74458 therapie cognitivo comportementale haute loire .
    pharmacie esplanade auchan https://maps.google.fr/url?q=https://de.ulule.com/web-azithromycin/ pharmacie auchan henin beaumont , pharmacie lundi bourges .

  5. What’s Going down i am new to this, I stumbled upon this I have found It absolutely useful and it has aided me out loads. I hope to give a contribution & aid other customers like its helped me. Great job.

  6. Pingback: Arie Baisch
  7. Thanks for some other wonderful post. The place else may just anyone get that kind of information in such a perfect way of writing? I have a presentation subsequent week, and I’m at the search for such information.

  8. Pingback: 3patrician
  9. Pingback: Chirurgie Tunisie
  10. Pingback: Pharmacy's PHD
  11. Pingback: Academic Advising
  12. Pingback: virtual reality

Leave a Reply

Your email address will not be published. Required fields are marked *

THE STAND